Help us smash the £2 million mark – tips to help you with your fundraising

2013 photo - Coppafeel - Maren, Dermot, Greg, Kris

December 2, 2013 // Rachel Ellis


Can we beat £2million?

As nearly 12,000 runners crossed the finish line on a freezing day back in March, they had more than just the completion of 13.1miles to be proud of – our amazing Bath Half runners had raised a staggering £2million for charity – a record amount for the Bath Half.

Since 2000 our Bath Halfers have raised over £14 million making the Bath Half the largest single day fundraising event in the South West, second only to the Glastonbury Festival.

We’d love to raise even more money in 2014 – and if who haven’t secured a place yet then you can still sign up for a charity place with one of our race charities. If you have secured your own place for the Bath Half and would like to raise money for charity then do consider raising funds for one of our race charities.

Breast cancer awareness charity, CoppaFeel!, have been confirmed as the official Lead Charity for 2014; the second year running that they have secured  the prestigious title.

CoppaFeel! was founded in October 2009 by Kristin Hallenga after she was diagnosed with breast cancer at the age of 23. The charity educates young people on the importance of checking their boobs regularly and knowing the signs and symptoms of breast cancer. CoppaFeel! aims to deliver their message in an innovative and memorable way.

Coppafeel  is inviting a ‘hundred hooters’ to run with them at this year’s Bath Half. If you’re keen, then get in touch with Maren Hallenga on 07585504255 or maren@coppafeel.org

We are also supporting the following charities. All of their details can be found on our website by clicking on their names below:

Cancer Research
CLIC Sargent
Guide Dogs
Macmillan
Marie Curie
The MS Society
National Osteoporosis Society
Oxfam
Parkinsons
Send a Cow
Teenage Cancer Trust
Unicef

As well as money raised by our runners for their chosen charities, many runners also choose to make an optional voluntary donation to the Bath Half Marathon Fund when they enter the race.  The Fund was set up through the Quartet Community Foundation in 2003 specifically to benefit smaller charities and voluntary groups within Bath & North East Somerset who lack fundraising resources to market their own places at the Bath Half.  Thanks to our runners’ generosity plus gift aid and match funding from the government; over the last ten years we have been able to distribute just under £120,000 to more than 100 different local charities and voluntary groups through the Fund.

If you’ve decided to for charity, here are our top five tips for successful fundraising – some of them we took from the Virgin Money Giving site, as they were too good not to include:

Set up a Virgin Money Giving page.
www.virginmoneygiving.com is the official fundraising website of the Bath Half Marathon.  You can create a fundraising page and start collecting sponsorship in minutes. Virgin Money Giving doesn’t take a penny in profit so they can keep their charges really low.  That means charities will receive an extra £1 for every £30 donation compared to JustGiving.  The page is then yours for life and can be used for the Bath Half and every other charity event you take part in.

Tell people your story
People will be much more interested in your fundraising if they know your story. So make sure you go into detail about what you’re doing why you’ve chosen your particular charity, both on your fundraising page and in any letters or emails you send out. Get your friends and family to spread the word too. Personalise your fundraising page – perhaps with a photo of you in your running vest, or one of you training.

Use Twitter and Facebook
Social media offers both charities and fundraisers a great way to promote their cause and the work or fundraising they’re doing. Not only is it quick and easy to use, it can get your message out to a large audience of potential sponsors. Virgin Money Giving has out together some useful guides to some of the most popular sites. We saw some very funny fundraising videos that some of our Bath Halfers made this year, which they posted on You Tube and linked to via Twitter and Facebook.

Get in touch with your charity
You’ll probably find resources on your charity’s website like logos and information about their current projects. You can use this when you’re talking about the difference your fundraising will make. Many of the charities that we work with at Bath Half can offer runners (not just those who are running with a charity place) support throughout their training and on the day.

Gift aid
Remember to ask people to tick the gift aid box – more money will go to your charity if they do this.