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How to get the most out of your fundraising
February 17, 2015 // Andrew
Charity fundraising has changed significantly over the years, with thousands of people choosing to raise money in more creative and unique ways. With thousands of runners signed up to take on the 33rd Vitality Bath Half Marathon, race Charity Director, Mel Taylor has put pen to paper and come up with her top fundraising tips for the lead up to the big day.
2014 was the year social media fundraising made it big, with both the extremely successful ‘no make-up selfie’ and the ALS Ice Bucket challenge taking over the internet. Still though, one of the biggest ways for charities to raise money is through teaming up with running events such as the Vitality Bath Half Marathon.
Funds raised by dedicated Bath Half runners has increased every year for the past 16 years, bringing the total raised in that time to approximately £16million, and over the years the number of charity partners has evolved from just one in 2000, to over 90 local and national charities today. Last year alone, runners helped to raise over £2million for their chosen good causes and the organisers hope to beat that record again in 2015.
The event is fast approaching, but it’s never too late to reach your fundraising goals and make a difference. If you’re a little unsure of how to reach your fundraising goal, here are some top tips to get you on your way to fundraising success:
Mel Taylor’s top fundraising tips:
- Be passionate: Whether you’re running for a children’s charity, a local good cause or another charity close to your heart, you have to be passionate about who you are dedicating your challenge to.
- Share your story: The only way to increase the amount that you raise is to share your story anywhere that you can because you never know who you might inspire. Make use of social media – it’s free, quick and easy to use and it’s also instant so even though the event is fast approaching, you’ve still got time to increase your fundraising total. Remember, the more people that see it, the more likely you are to receive donations.
- Create an online donation page: In order for people to donate to your cause quickly and effectively it’s best to have an online donation page – it’s not too late to set one up if you haven’t already. They are great because the donation is instant so you don’t have to worry about collecting the money yourself and the sites give you the option to be a bit creative. Our favourite is uk.virginmoneygiving.com where you can set a page up for free and it takes minutes to complete.
- Team up: When taking part in events like the Vitality BATHALF it can be quite daunting, especially if you are going solo. Teaming up is a great way to fundraise for an event for many reasons: there are more of you therefore you can share your story wider, you can create fundraising days together and share out tasks, and most importantly if there is a team of you training for the race you can keep each other motivated.
- Be creative: Another way is to host a fundraising event in your local area. The event isn’t far away now, but there is still time to do something, either pre or post race. My advice is to start simple and build up to the more creative and wacky ideas. Why not host a dinner party and ask friends to donate what they would spend eating out to your cause? You could also go to your local bar or cafe and see if they will host a quiz night and ask people to donate there. Another thing to note is that most charities will have a fundraising pack available to download or order with posters, leaflets, sponsorship forms and will have plenty of hints and tips also.
- Shout about your achievements post-race: There is still time to raise money for your chosen charity after the big day, and in some cases, people are more willing to donate when they know you’ve already achieved what you set out to do.
- Have fun: Most importantly, enjoy yourself. Be proud that you are making a difference. There really are so many worthwhile causes out there and every penny counts. So get your fundraising cap firmly on, pull on your running shoes and join us to be part of what we hope will be another record breaking year at the Vitality
Good luck to everyone fundraising in the build up to the event. Keep us updated with your progress, we love to see what you’re all doing! Tweet us at @bathhalf or chat to us on Facebook at facebook.com/BathHalfMarathon.
This year’s featured charities are: Lead Race Charity, Teenage Cancer Trust; Official Fun Run Charity, Jamie’s Farm; Local Charity of the Year, Bath Rugby Foundation; and the Featured Appeal, RUH Forever Friends Appeal. In addition to the featured race charities, we work with more than 100 local and national charities and those who have a place in the race can still choose to raise money for any of them.
For further information on this year’s official charities including featured charities and diamond bond charities, click here.