Get your Bath Half fundraising off to a great start with some top tips from our new Charity Director

January 23, 2018 // Rachel Ellis


We are very pleased to introduce our new Charity Director at Bath Half HQ carrying on the immense job started by Mel Taylor, who set up our charity scheme in 2000 and has looked after our Bath Half charities for the last 18 years.

Our new Charity Director, Kayley Waller, has been a friend of the Bath Half for a number of years now, through her work with Macmillan Cancer Support, and before that with CLIC Sargent.
Kayley brings bags of experience with her to the role and it’s lovely to have someone on the team that has already been part of quite a few race days. In 2016, Kayley’s green army raised a staggering £201,000 for Macmillan’s vital services.

We asked Kayley to share her top tips for getting your Bath Half fundraising off to a fantastic start

Share your story: People will be much more interested in your fundraising if they know your story. Make use of social media – it’s free, quick and easy to use. Get your friends and family to share your story too. Remember, the more people that see it, the more likely you are to receive donations.

Create an online donation page: You can set up a page and start fundraising in minutes. They are great because the donation is instant so you don’t have to worry about collecting the money yourself.

Team up: When taking part in events like the Bath Half it can be quite daunting, especially if you are going solo. Teaming up is a great way to fundraise for an event for many reasons: there are more of you therefore you can share your story wider, you can create fundraising days together and share out tasks, and most importantly if there is a team of you training for the race you can keep each other motivated.

Get in touch with your charity: You’ll probably find resources on your charity’s website like logos and information about their current projects. You can use this when you’re talking about the difference your fundraising will make. Many of the charities that we work with at Bath Half can offer runners (not just those who are running with a charity place) support throughout their training and on the day.

Gift aid: Remember to ask people to tick the gift aid box – more money will go to your charity if they do this.

Be creative:  My advice is to start simple and build up to the more creative and wacky ideas. Why not host a dinner party and ask friends to donate what they would spend eating out to your cause? You could also go to your local bar or cafe and see if they will host a quiz night and ask people to donate there. Another thing to note is that most charities will have a fundraising pack available to download or order with posters, leaflets, sponsorship forms and will have plenty of hints and tips also.

Shout about your achievements post-race: There is still time to raise money for your chosen charity after the big day.

Have fun: Most importantly, enjoy yourself. Be proud that you are making a difference. There really are so many worthwhile causes out there and every penny counts – so get your fundraising cap firmly on, lace up your running shoes and join us to be part of what we hope will be another record breaking year at the Bath Half.