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Tips for your Bath Half fundraising
November 28, 2012 // Rachel Ellis
As nearly 12,000 runners crossed the finish line on a gloriously sunny day back in March, they had more than just the completion of 13.1miles to be proud of – our amazing Bath Half runners had raised a staggering £1.5million for charity.
Since 2000 our Bath Halfers have raised over £11.5million making the Bath Half the largest single day fundraising event in the South West, second only to the Glastonbury Festival.
As well as money raise by our runners for their chosen charities, many runners also choose to make an optional voluntary donation to the Bath Half Marathon Fund when they enter the race. The Fund was set up through the Quartet Community Foundation in 2003 specifically to benefit smaller charities and voluntary groups within Bath & North East Somersetwho lack fundraising resources to market their own places at the Bath Half. Thanks to our runners’ generosity plus gift aid and match funding from the government; over the last ten years we have been able to distribute just under £120,000 to more than 100 different local charities and voluntary groups through the Fund.
This year, our lead charity is Coppafeel, a breast cancer charity raising awareness of the disease amongst young people and aiming to reduce deaths from breast cancer. Coppafeel is inviting a ‘hundred hooters’ to run with them at this year’s Bath Half. If you’re keen, the get in touch with Maren Hallenga on 07585504255 or firstname.lastname@example.org
We are also supporting the following charities. All of their details can be found on our website by clicking on their names below:
So if you’re running for charity, here are our top five tips for successful fundraising – some of them we took from the Virgin Money Giving site, as they were too good not to include:
Set up a Virgin Money Giving page.
www.virginmoneygiving.com is the official fundraising website of the Bath Half Marathon. You can create a fundraising page and start collecting sponsorship in minutes. Virgin Money Giving doesn’t take a penny in profit so they can keep their charges really low. That means charities will receive an extra £1 for every £30 donation compared to JustGiving. The page is then yours for life and can be used for the Bath Half and every other charity event you take part in.
Tell people your story
People will be much more interested in your fundraising if they know your story. So make sure you go into detail about what you’re doing why you’ve chosen your particular charity, both on your fundraising page and in any letters or emails you send out. Get your friends and family to spread the word too. Personalise your fundraising page – perhaps with a photo of you in your running vest, or one of you training.
Use Twitter and Facebook
Social media offers both charities and fundraisers a great way to promote their cause and the work or fundraising they’re doing. Not only is it quick and easy to use, it can get your message out to a large audience of potential sponsors. Virgin Money Giving has out together some useful guides to some of the most popular sites. We saw some very funny fundraising videos that some of our Bath Halfers made this year, which they posted on You Tube and linked to via Twitter and Facebook.
Get in touch with your charity
You’ll probably find resources on your charity’s website like logos and information about their current projects. You can use this when you’re talking about the difference your fundraising will make. Many of the charities that we work with at Bath Half can offer runners (not just those who are running with a charity place) support throughout their training and on the day.
Remember to ask people to tick the gift aid box – more money will go to your charity if they do this.